“Today consumers are left with the final responsibility regarding a product’s sustainable potential – I, however, believe we as designers, manufactures and retailers should support and lead consumers in a sustainable cycle.”
Camilla Holm Pallesen
Behind Genfärd is the danish product designer Camilla Holm Pallesen.
Impassioned by creating innovative, aesthetic designs, focusing on sustainability and honest materials, she established Genfärd as her way to contribute to a more sustainable and circular consumption within the furniture and lifestyle industry.
Genfärd started with an idea of using leftover materials from a local stonemason and integrate the material in a design capable of entering a circular business model. The idea evolved from the material to Gäst Coffee Tables.
By using design as a tool to enhance the aesthetics in left-over materials, the curious and experimental approach to design is a key value for Genfärd together with a deep respect for quality, local craftmanship and honest design.
Genfärd is a circular business concept, that aims to challenge the way of perceiving furniture, to improve sustainable consumption within the furniture and lifestyle industry. The products are high quality, sustainable and designed to be storytellers.
Today consumers are left with the final responsibility regarding a product’s sustainable potential – Genfärd, however, believe we as designers, manufactures and retailers should support and lead consumers in a sustainable cycle.
To do so Genfärd provides a take-back system, that encourages the previous owners to return their products for repairment, resale or recycling to reach full potential of the furniture.
Genfärd strives to tell unique stories through design and choice of materials. Circularity and sustainability are naturally, integrated parts of the design process, to produce products suitable for the circular business concept
I believe that furniture should be considered as guests in our home. They are visiting for a period of time, before they move on once again. Like hiking stories, they are marked by every individual they meet on their journey. The more people they visit, the longer stories they tell.
Genfärds take-back system is therefore based on storytelling. The products has a small batch indicating Genfärds Logo, product name, production year and a mark for every home the product has been to.
When you return a product to Genfärd, you become a part of the products history and ensure that the story keeps on growing. Returning the product is, at the same time, a way of expanding the products lifetime and thereby contribute to a more sustainable way of consuming.
Out of great respect for danish craftmanship and with focus on sustainable production, Genfärd corporates with danish manufactures in order to produce and recycle our furniture.